Pizza Hut US Delivers Exceptional Big Game Results

Last week, 127.7 million pro football fans watched the sport’s final matchup, and Pizza Hut U.S. was ready to feed them. In fact, the brand claimed its highest sales per restaurant in its 67-year history during this year’s Big Game, proving that the most iconic Sunday in sports remains Pizza Hut’s busiest day of the year. It took a collective effort from the brand’s Digital & Technology, marketing and operations teams to ensure that football fans received piping hot Pizza Hut® pizzas to fuel their game-watching experience...

Cracker Barrel to Deploy Cheese Distributing Robots in New Orleans

Cracker Barrel will deploy cheese distributing robots to fans before “The Birds” face the reigning champions in New Orleans, according to a company press release.

From Thursday, February 6, to Sunday, February 9, Cracker Barrel’s 50-bot fleet of AI-powered food delivery robots will serve individually-wrapped cheese sticks to fans who must scan a QR code to receive the free cheese.

Nearby contracts for common cheddar cheese are valued at $1.89/lb, according to Expana.

The refrigerated, Roomba-esque robots will crawl streets and tailgate lots...

As the Official Wing of Watching Football, Popeyes® is Putting it's Money Where Your Mouth Is 

At the start of football season, Popeyes® called dibs on being The Official Wing of Watching Football and committed to making sure every football gathering is packed with flavor and fun. To honor this, the brand recently introduced a new Sweet 'N Smokey Chipotle Wings flavor to continue offering fans the flavor variety they crave. Now, Popeyes is investing in "word of mouth" marketing by literally putting their money where your mouth is...

The Retail Rundown: September's Seasonal Shifts

Although there are about two weeks left to enjoy summer, many consider the season unofficially over following Labor Day. The retail landscape is starting to reflect this shift, where factors like cooler weather and football season are already influencing consumer demand. 

The frozen/convenience aisles and deli counters benefit from back-to-school needs and provide quick meals for busy households. Circana data indicates that prepared dishes/kits earned $18.1 million in total sales last week, up from $17.7 million the week prior. Over in lunchmeat, fresh packaged turkey retailed at $7.21 discounted, an 18-cent year-over-year decrease.