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Ahold Delhaize USA, Circana Partner to Advance Nutritious Choices Through Guiding Stars Data Insight
Ahold Delhaize USA today [February 4, 2026] announced a renewed collaboration with Circana, LLC, the preferred data provider for Ahold Delhaize USA companies, to expand access to Guiding Stars® nutrition data within Circana’s Attribute Marketplace. This effort will give suppliers greater insight into health and nutrition trends, empowering them to develop and promote products that help consumers make nutritious choices across grocery categories.
The collaboration builds on Ahold Delhaize USA’s long-standing commitment to supporting healthier communities by making it easy, convenient and rewarding for...
Circana Reports Value Menus Drive Restaurant Traffic Growth
This year, many industry players have responded to consumers' demand for affordable value amid turbulent and unpredictable economic times.
The surge in value meals has sparked a competitive wave of advertising and marketing, emphasizing to customers that quality foodservice can be enjoyed without breaking the bank.
"It's important for restaurants to remember that value is rarely defined only by price," said David Portalatin, senior vice president and industry advisor for Food and Foodservice at Circana. "Operational excellence in providing quality, affordability, great experiences...
Circana’s ‘Eat Play Love’ Report Shows Consumer Indulgence Despite Conservative Daily Spending
On June 12, 2025, Circana released its latest report on consumer spending trends, titled “Eat Play Love,” revealing how European consumers are turning to comfort despite ongoing economic pressures, climate concerns, and global conflicts that continually shape daily life.
According to the report, despite exercising frugality with everyday purchases, European consumers are currently prioritizing food retail, foodservice, prestige beauty, and toy purchases, thus indicating a shift towards “self-soothing consumption” and “mini moments of bliss.”
The report leverages Circana's extensive coverage of European consumer goods across hundreds of...
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