Circana Reports Value Menus Drive Restaurant Traffic Growth

This year, many industry players have responded to consumers' demand for affordable value amid turbulent and unpredictable economic times.

The surge in value meals has sparked a competitive wave of advertising and marketing, emphasizing to customers that quality foodservice can be enjoyed without breaking the bank.

Circana’s ‘Eat Play Love’ Report Shows Consumer Indulgence Despite Conservative Daily Spending

On June 12, 2025, Circana released its latest report on consumer spending trends, titled “Eat Play Love,” revealing how European consumers are turning to comfort despite ongoing economic pressures, climate concerns, and global conflicts that continually shape daily life.

According to the report, despite exercising frugality with everyday purchases, European consumers are currently prioritizing food retail, foodservice, prestige beauty, and toy purchases, thus indicating a shift towards “self-soothing consumption” and “mini moments of bliss.”

The report leverages Circana's extensive coverage of European consumer goods across hundreds of...

Circana Announces Leadership Transition: Stuart Aitken Named President and CEO, Succeeding Kirk Perry

Circana, a leading advisor on the complexity of consumer behavior, today announced that Stuart Aitken has been named President and CEO, effective January 1, 2025. He will succeed Kirk Perry, who has decided to retire from his role as President and CEO at Circana and will continue to serve as a member of the Circana Board of Directors. Aitken will also join the Board as a director.

Aitken joins Circana from Kroger, where he has served as Chief Merchant and Marketing...