Campbell’s and NFL Renew Partnership, Expand Into Frozen Meals
The Campbell’s Company has renewed and expanded its partnership with the National Football League (NFL), continuing a relationship that started in 1997 when Campbell’s became the league’s Official Soup Sponsor. The 29-year partnership now extends into the frozen-meal category for the first time.
The agreement includes Campbell’s Chunky®, which recently expanded beyond soup with the launch of Chunky Frozen Bowls, single-serve, microwaveable meals containing 20–28 grams of protein per bowl.
The new offerings align with growing consumer interest in protein-focused foods and include Chili Mac, Buffalo-Style Chicken Mac & Cheese, and Philly Cheesesteak Mac & Cheese...
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