Cheez-It Brings Y2K Nostalgia to L.A. Food Court with Limited-Run Pop-Up
Cheez-It is leaning into the resurgence of mall culture with a limited-run food court stall at Westfield Topanga Mall in Los Angeles this September. The snack brand is teaming up with Chain, the American Pop Cuisine brand founded by B.J. Novak, to launch the Cheez-It Court, a branded food stall featuring twists on familiar food court fare made with Cheez-It crackers.
The pop-up will run Sept. 2-30 as part of Chain’s six-month residency...
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