The Retail Rundown: Retailers Pivot to Back-to-School and Football Season
August marks one of grocers' busiest seasonal transitions as retailers work to capture the final weeks of summer while preparing for back-to-school routines, Labor Day cookouts, and the start of football season.
Store circulars are increasingly shifting from vacation essentials to lunchbox staples, breakfast foods, and snacks. Retailers are also capitalizing on the broader protein trend by highlighting products that deliver both nutrition and convenience, with deli meats and ready-to-eat offerings prominently featured.
USDA retail feature activity indicates this emphasis on fresh proteins, with ground beef serving as a key traffic driver...
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