US Beef, Pork Featured During “Battle of Giants” Promotion in Guatemala
A prominent steakhouse chain specializing in premium, wood-fired steaks and authentic local cuisine in Guatemala City added three new U.S. red meat items to its menu this summer. U.S. beef tomahawk steaks, U.S. pork chops and riblets are featured items during the chain’s summer promotion Lucha de Gigantes (Battle of Giants).
“This promotion is part of our Restaurant Growth Lab program in the region,” explains USMEF Central America Representative Lucia Ruano. “We’ve developed a training program for restaurants to demonstrate how the strategic incorporation of U.S. red meats...
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