Study Finds Reinstating mCOOL Would Cost Consumers & Meat Supply Chain More Than $1 Billion Annually

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Study Finds Reinstating mCOOL Would Cost Consumers & Meat Supply Chain More Than $1 Billion Annually

The Meat Institute today announced a new economic analysis by Decision Innovation Solutions finds that reinstating Mandatory Country of Origin Labeling (mCOOL) for beef and pork would impose significant costs, more than $1 billion annually, across the U.S. meat supply chain, increasing expenses for livestock producers, meat processors, retailers, and consumers while providing little evidence of increased consumer demand for labeled products.

“This study proves there are real and significant costs to mCOOL which would raise the price of meat for...

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