Burger King Continues Turning Guest Feedback into Action
Burger King® is launching the next chapter in its brand transformation, acting on feedback shared by thousands of Guests across the U.S. Just four months after inviting Guests to share honest feedback through its Listening Initiative that gave out President Tom Curtis' phone number, the brand is continuing to make changes inspired by the thousands of calls and texts received. Burger King is introducing two new initiatives designed to improve the moments Guests told the brand matter most – providing a consistent, accurate and welcoming in-restaurant experience...
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