Fresh Promotions Power Summer Traffic Push Across Foodservice
Summer marketing is heating up across foodservice, with major chains leaning into value, nostalgia, loyalty and limited‑time offers to drive traffic amid cautious consumer spending. This week’s roundup highlights gamified rewards programs, family‑focused promotions and global sports tie‑ins, alongside notable menu upgrades centered on sourcing and sustainability. The update also covers strategic moves shaping the industry, from franchise expansion and new delivery integrations to heightened regulatory scrutiny and potential M&A activity as restaurant operators navigate shifting demand and competitive...
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