Consumer Emphasis on Value and Need-Based Spending Continues in August,Reports Circana
Final wave of back-to-school spending is delayed, but there are opportunities to disrupt evolving consumer behavior and future shopping seasons
Traditional retail milestones, like the back-to-school shopping season, are being reshaped by changing consumer behavior, according to Circana™, a leading advisor on the complexity of consumer behavior. During the four weeks ending August 31, 2024, total U.S. retail sales revenue across the combined view of discretionary general merchandise and consumer packaged goods (CPG) declined 1% when compared...
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