Survey: Most Consumers Still Prefer At-Home Delivery — Especially this Group
The only category for which consumers preferred curbside pickup over home delivery was groceries
Retailers are expanding curbside pickup options, but at-home delivery remains king for shoppers.
That’s according to Pitney Bowes’ recent BOXpoll survey in which 64% of consumers, when asked how they want to collect their items, said they prefer home delivery, while just 23% prefer curbside pickup when given a choice between the two options. Twelve percent had no opinion.
The only category for which consumers preferred curbside pickup over home delivery was groceries...
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