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The Retail Rundown: Ads Centered on Get Grillin’ Themes

This week's retail ads are centered on get grillin' themes as consumers stock up on burgers, hot dogs, and other barbeque staples for the upcoming Memorial Day holiday. 

For the holiday weekend, seafood features take the cake with 28.8% of total protein ad volume. Pork climbed to second with 23.7%, followed by chicken with 20%. Beef features eased to 19.3% of the mix, down about three points from the week prior.

Looking at seafood, fresh/frozen filets make up 31% of retail buying...

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