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The Retail Rundown: 2024 Annual Power of Meat Study Recap

The 2024 Power of Meat Study was revealed at the Annual Meat Conference in Nashville, Tennessee this week. Anne-Marie Roerink, Principal at 210 Analytics, presented the findings and identified the trends currently shaping the retail meat sector.

This year’s report found that the number of Americans who describe themselves as meat eaters (80%) and the number of households that purchase meat (98%) were unchanged from 2023. Circana data indicates that overall household penetration across all incomes, ethnicities, household sizes, and ages, averages above 97%...

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