Rise of Ketogenic Dietary Preference Spurs High Protein Launches in Asia, says GlobalData
Growing awareness of the significance of a ketogenic diet for weight loss and weight management is driving consumers to read labels and ingredient lists when shopping for food and drinks. Brands are therefore focusing on innovations to keep up with changing consumer demands for high protein products, says to GlobalData, a leading data and analytics company.
Parthasaradhi Reddy, Consumer Lead Analyst at GlobalData, comments: “Health is an important motivator for Asian shoppers when buying food and drinks, given the high obesity levels and the need for...
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