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The Retail Rundown: Touching Down on Super Bowl Spending

The retail sector is touching down on the first major retail food-buying occasion of the year—the Super Bowl. The game between the Kansas City Chiefs and San Francisco 49ers will take place on Sunday, February 11th and grocers have plenty to celebrate ahead of what could be a record-smashing milestone for sales.

A record 200.5 million viewers are expected to tune in to Super Sunday, according to the National Retail Federation (NRF). Collective spending on food, drinks, apparel, decorations, and other purchases could hit $17.3 billion, also...

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