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REPORTER: What The Food Industry Will Be Watching in 2024

This article was originally featured in the WINTER 2024 Edition of Urner Barry’s Reporter magazine.

2023 was a pretty eventful year for the food industry, from consumers battling rising grocery prices to the USDA approving two American manufacturers to create cell-cultivated meat. While we don’t know for sure what the new year will bring, industry experts have been sharing their predictions on what they think will be trending in 2024.

“Maximizing pleasure—in the forms of simple ingredients to global flavors to upscaling the everyday—and minimizing stress...

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