REPORTER: The Evolving Campaigns for Marketing Pork
This article was originally featured in the WINTER 2024 Edition of Urner Barry’s Reporter magazine.
From the day we saw Mikey bravely decide to try the cereal that none of his friends would dare to try, to Clara Peller muttering “Where’s the beef;” creative marketing campaigns have been at the core of top of-mind awareness for food products for millions of consumers. However, much strategy goes into creative campaigns like the ones mentioned above. At the core of each successful campaign, it’s the existence of key elements such as identifying goals...
To Read Full Story Login Below.
Submit comment or question
Note: All comments are displayed with user's screen name. If screen name is not present, user's full name will be used. Please go to My Account to update your screen name.
Comment Policy: Urner Barry has made the comment feature available to encourage further discussion of our news stories. Defamatory or offensive comments, or comments deemed not relevant to the story will be removed, and if necessary, Urner Barry may restrict the right of individual subscribers to offer comments. In all cases, comments represent opinions of the poster only, and do not represent fact, news, opinions or estimates put forward by Urner Barry.
Email Address is required. Password is required.