Heavy Restaurant Breakfast Buyers Drive Both Commercial Restaurant Visits and Retail Sales
Continuing its cross-channel analysis to gain the most robust Complete Consumer™ insights, Circana™, a leading advisor on the complexity of consumer behavior, today released new findings on morning tradeoffs happening across consumer packaged goods (CPG) and foodservice purchases. The latest insights highlight consistent growth in commercial restaurant visits for morning meals (+4% in the last 12 months), driven primarily by Tuesday to Thursday visits, when people are most likely to be commuting to the office.
The key driver of this restaurant growth, the heavy...
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