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Circana’s 2024 Food and Beverage Outlook Predicts Modest Volume Growth Following Three-Year Decline

Beverage and deli categories expected to outperform total food and beverage unit sales

Circana™, formerly IRI and The NPD Group, today released its 2024 food and beverage outlook, revealing that modest food and beverage volume growth is expected next year after three consecutive years of volume declines. The forward-looking outlook provides insight into the anticipated performance of the food and beverage industry throughout 2024, pointing to a more favorable landscape as several headwinds that weighed down 2023 are expected to recede...

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