Consumers Fed Up With Rising Food Costs Are Ditching Big Brands
Consumers are voting with their wallets -- and some of America's best-known food brands are losing.
Coffee drinkers are leaving Starbucks's loyalty program. Chips Ahoy cookies are lingering longer on grocery-store shelves. Fewer customers are ordering at fast-food drive-throughs and kiosks, pressuring companies such as Wendy's and McDonald's.
For about three years following the Covid-19 pandemic, food companies pushed through a series of sharp price increases, saying they needed to recoup their own rising costs -- and that consumers would adjust to stick with...
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