FMI Research: Holiday Shoppers Put Family Meals First & Lean on Grocery Loyalty Programs to Save

Holiday food remains the centerpiece of the season, and shoppers are protecting it. According to U.S. Grocery Shopper Trends 2026: Holidays, released today by FMI – The Food Industry Association, 45% of shoppers are extremely or very concerned about rising prices for holiday foods, up 8 points from fall 2025. Yet shoppers say they would rather cut back on holiday clothing, décor or events than scale back their holiday feast, and many are turning to their grocery store’s loyalty program to make the math work.

Shoppers also report feeling more in control of their grocery budgets. The share reporting a lot or some control over...

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