USMEF Partners with Importer to Launch US Pork Boston Butt in Chile

Throughout Latin America, USMEF is enhancing market development efforts for the U.S. pork Boston butt. In Colombia, USMEF markets the Boston butt as an “opportunity cut” to the trade. In Mexico, Boston butt is the “U.S. pork cut of the year.”

The Boston butt’s versatility and flavor are suited to a great variety of menu applications and presents new opportunities to get U.S. pork on menus in the region. A recent target market for the Boston butt is Chile, where USMEF promoted it at a product launch event in Santiago. USMEF partnered with Chilean importer Almakila to introduce the Boston butt to its end-user customers...

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