The Retail Rundown: Competition for Ad Space Intensifies

As the final full week of July comes to a close, the retail sector is promoting at-home eating during the dog days of summer, a time when protein consumption typically drops due to the heat and fewer major retail buying occasions.

Competition for ad space is heating up, with seafood and pork leading the way, each capturing 25.8% of retail buying opportunities this week. Beef follows with 22.4%, unchanged from the previous week. Chicken has increased to 17.7%, up from 16.4% last week. Eggs account for 4.5%, with most feature activity...

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