Kroger Raises Lower End of Annual Sales Forecast as Cheap Groceries Lure Shoppers

Kroger raised the lower end of its annual sales forecast after topping quarterly results on Thursday, as its efforts to offer freshly sourced groceries at lower prices helped draw customers looking to stretch their dollars.

Shares of Kroger, whose $25-billion mega deal with smaller rival Albertsons is under antitrust review, rose nearly 4%.

U.S. consumers still have tight household budgets with little room to splurge, even on food, pushing them to buy items at the best possible price in the market as they also...

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