January AI and Mars Leverage AI to Generate Product and Consumer Insights

January AI has developed an AI platform, based on digital twin technology, that enables the prediction of consumer reactions to foods without the need for consumption. Working together with Mars, known for snacking, food, and pet care brands, through its research arm, the Mars Advanced Research Institute (MARI), January AI will leverage their artificial intelligence tools to generate new insights that could be used to shape future research and development efforts.

The collaboration combines January AI's advanced digital twin technology with Mars’ significant R&D...

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