Birds Eye Debuts Thanksgiving-Specific Frozen Vegetables

On November 10, leaders at Conagra Brands' Birds Eye brand are promoting frozen vegetables and side dishes ahead of Thanksgiving, according to a press release that cites peak-period holiday demand.

The product promotions included that for Birds Eye Steamfresh® Diced Sweet Potatoes which are washed, peeled, diced, and ready-to-microwave. Also highlighted are the brand’s Oven Roasters line with vegetables like sweet Potatoes, carrots, and red potatoes, according to the release that features pre-cut vegetables for baking.

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