CBB - Beef & Dairy: A Growing Connection
As beef-on-dairy continues to reshape the cattle industry, Beef Checkoff research and demand-building efforts are helping create value across the supply chain.
Beef and dairy have always been connected, but the rapid growth of beef-on-dairy crossbreeding has brought the two segments even closer. Dairy cattle have long represented a share of the beef supply, and today's dairy producers contribute significantly to the Beef Checkoff as cattle move through the marketplace.
That connection makes Checkoff-funded research, promotion and producer involvement relevant across the cattle industry.
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