IFF Identifies 10 Consumer Opportunities Tied to GLP-1 Use
IFF has identified 10 emerging consumer occasions that could help food and beverage manufacturers develop products for people using GLP-1 medications, as users rethink their eating habits and nutritional needs.
The company’s new report, GLP-1 Consumer Moments of Opportunity, examines how consumers are adapting food and beverage choices to different needs throughout the day, moving beyond reduced food intake to consider nutrition, convenience, flavor and enjoyment.
“What GLP-1 users need from food and beverage products depends on the moment, and those needs...
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