Affordability and Processing Concerns Reshape Grocery Carts, Report Finds
Perceptions of food processing, ingredient preferences and affordability are shaping US grocery buying decisions, according to FoodMinds’ 2026 Conscious Consumption Index.
The survey of 1,000 US adults responsible for household grocery shopping found that 54% said they started buying or increased purchases of a food or beverage over the past year because it appeared less processed, contained fewer additives or included preferred ingredients. Meanwhile, 46% said they stopped buying or reduced purchases for reasons tied to processing, additives or ingredients they wanted...
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