Affordability Shapes Winter Holiday Shopping, According to NRF Holiday Survey

More than half of holiday shoppers (56%) say the state of the economy will affect their holiday spending plans this year, according to the National Retail Federation’s annual consumer survey conducted by Prosper Insights & Analytics. Among those consumers, 43% plan to shop for sales more often, 31% will comparison shop online more often and 29% will use coupons more often, among other strategies to make the season more affordable.

“With affordability top of mind, holiday shoppers are taking a thoughtful approach to spending, balancing value with preserving traditions that make the holiday season special,” NRF Vice President of Industry and Consumer Insights Allison Zeller said...

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