Upscale Promotion Elevates US Pork’s Brand Image in Southern Taiwan

Industry efforts to position U.S. pork as a premium product in Taiwan are moving forward through a promotional partnership with importer Pesin and upscale retailer Hei Bonn Gorudohausu. At the retailer’s locations in Kaohsiung, a major city on Taiwan’s southwestern coast, U.S. pork is featured in high-end, Pesin-branded products during an extended promotion through the end of this year. U.S. pork cuts featured and sampled include thin-sliced cuts of loin, collar and belly, shoulder ribs and a picnic steak cut. The high-end branding approach...

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