The Retail Rundown: The Battle for the Summer Food Dollar Intensifies

With the Fourth of July behind us, the protein industry is entering the "dog days of summer," when seasonal demand typically slows. Holiday movement over the past weekend was reportedly mixed, with retail performance varying by region as weather patterns influenced consumer plans and outdoor activity.

This year, the seasonal slowdown is unfolding against a challenging economic backdrop. Although inflation has moderated, consumers continue to face elevated costs for housing, utilities, and other essentials.

Rather than pulling back on discretionary spending entirely, households are becoming more intentional about where they spend their food dollars, placing greater emphasis on value. That dynamic is especially evident in the restaurant industry...

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