Subway and Wendy's Bet on Blockbuster Franchises to Engage Families This Summer
Subway is launching a nationwide promotion tied to Disney's upcoming live-action Moana film, giving the sandwich chain a major family-focused marketing platform ahead of the movie's July 10 theatrical release.
Beginning June 11, customers can upgrade any meal for an additional $1 to receive one of five limited-edition collectible cups featuring characters from the film, along with access to a $15 Fandango promo code for a movie ticket. The promotion includes cups featuring Moana, Maui, Mini-Maui, Pua and...
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