USMEF Partners with Certified Hereford Beef for Three Launch Events in Colombia
Industry efforts to differentiate U.S. beef in Colombia took another step forward with a nationwide launch of the Certified Hereford Beef (CHB) brand. In partnership with member Agri Food & Feed, importer Ancla y Viento and with support by the U.S. Embassy in Bogotá, USMEF implemented promotional launch events for CHB with foodservice and hospitality sectors in three major Colombian cities.
Nearly 350 attendees, including importers, distributors, restaurant owners, chefs, buyers and managers attended the promotional events in Bogotá, Cartagena and Cali. USMEF Colombia Representative María Ruíz provided welcome...
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