Differentiation Efforts for US Pork Reach Korea’s Institutional Sector
The U.S. pork industry is working to develop opportunities in Korea’s institutional catering sector, where major companies typically serve meals to large numbers of its employees.
An acute labor shortage has employers competing for talent while persistent inflation makes dining out an expensive option for employees. Companies increasingly see their company cafeterias as employee retention tools, and many are working to improve the quality of the meals they offer.
“This environment creates new opportunities as we seek to move product and differentiate U.S. pork...
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