Market Development Efforts for Beef and Pork Expand in Northern Honduras

USMEF partners with Honduran importer to expand the range of U.S. beef and pork cuts utilized in San Pedro Sula’s foodservice sector.

USMEF conducted a series of training sessions with key hotel, restaurant and café customers of Honduran importer Grupo Alza in the northern city of San Pedro Sula. With a metro area population of nearly 1.5 million, San Pedro Sula is Honduras’ primary industrial center and its second largest city after the capital city of Tegucigalpa. San Pedro Sula has an estimated 25–30% of the country’s formal restaurants, making it a key foodservice hub.

USMEF partnered with Grupo Alza to introduce new U.S. beef and pork cuts to distributors and end-user restaurants and provide further training and education...

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