US Beef Industry Working to Rebuild Market Share in Colombia
New product launches for branded U.S. beef products are expanding the industry’s retail presence in Colombia, an important step toward regaining market share in this increasingly competitive market. Supermarket chains Exito and Carulla recently introduced several new branded U.S. beef products at stores in major Colombian cities. USMEF partnered with importers on training, merchandising and promotional programs to launch the new products.
“Rebuilding market share is a priority for U.S. beef in Colombia,” says USMEF Colombia Representative Maria Ruiz. “The Canadian beef industry developed new business here when U.S. beef...
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