NRF Says Holiday Season Was a Notable Success as ‘Consumers Came Out to Spend’

Data released today by the U.S. Census Bureau shows that core retail sales during the 2024 holiday season grew an unexpectedly high 4% over 2023 to a record $994.1 billion, coming in ahead of the National Retail Federation’s forecast, NRF said. Sales for the full year grew 3.6% over 2023 to a record $5.28 trillion.

“Consumers came out to spend this holiday season and clearly underscored the solid growth in the US economy,” NRF Chief Economist Jack Kleinhenz said. “The spending...

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