ASEAN Customers Study U.S. Pork and Beef in Trend-Setting Korea

To expand the range of U.S. pork and beef cuts in the ASEAN, USMEF led retail and foodservice teams to Korea to study how U.S. red meat is utilized.

Characterized by the growth of single-person households and growing demand for quality and convenience, the Korean food industry has invested heavily in new product development and has become an innovator in its uses of U.S. pork and beef. USMEF recently brought teams of retail and foodservice customers from the ASEAN region to Korea to study new products...

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