The Retail Rundown: Turkey Takes the Spotlight

According to Circana data, fresh whole turkeys were featured at an average discounted price of $1.48 per pound last week, up from $1.27 per pound during the same period last year.

The most popular turkey sizes, 10–15 and 16–24 pounds, averaged $1.34 per pound, compared to $1.00–$1.10 per pound last year. These prices reflect pre-promotion rates and do not account for additional discounts or free turkey offers.

Whole turkeys are often used as loss leaders to increase holiday store...

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