Taco Bell and KFC 's Owner Says AI-Driven Marketing Is Boosting Purchases

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are increasing purchases and reducing customer churn.

The company last week said geopolitical turmoil and consumers' pessimism about the economy had hurt sales in the quarter ended Sept. 30, but added that it is optimistic about personalized marketing campaigns that use artificial intelligence.

The efforts have the potential to "greatly improve" the company's return on its investment in marketing, executives said...

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