Circana Reports Nearly 80% of Thanksgiving Meals Are Homemade, as Consumers Embrace Traditions

Circana™, a leading advisor on the complexity of consumer behavior, today released its annual Thanksgiving Outlook, providing key insights into projected consumer purchasing behaviors and attitudes for 2024. This year’s analysis highlights the enduring popularity of Thanksgiving traditions, providing actionable insights to help manufacturers, retailers, and marketers develop merchandising and promotional strategies to engage consumers and drive growth throughout the Thanksgiving season.

The week prior to and the week of Thanksgiving are essential for driving sales, though some...

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