Circana Reports on the Future of Dinner: Quick Meals and Invested Occasions Define Consumer Habits

Circana™, a leading advisor on the complexity of consumer behavior, today released insights from its Future of Dinner report, revealing that U.S. consumers source 81% of their dinners at home and most often enjoy dinner with others. While Gen X prefers dinners that require minimal preparation and few ingredients, Gen Z consumers increasingly invest in special occasion dinners as they hone their kitchen skills, while also seeking no-prep dinner solutions. In fact, half of all dinners are ready in 15 minutes or less...

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