Butterball’s New packaging to Hit Retailer Shelves in August

Butterball is rolling out a new look for its portfolio of retail products for the first time since 2018. The dramatic redesign aims to enhance the consumer shopping experience by incorporating a consistent look and feel across all product lines with easy-to-read labeling, an eye-catching bright blue design, and an interactive QR code to boost shopper engagement with the brand.

“Butterball is always striving to provide a consistent shopping experience for consumers across our different product categories, so achieving that was top of mind for this redesign,”...

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