Reaching the Consumer: New Research Helps Identify the Future Pork Consumer

Research shows pork consumption is declining across every generation and is at risk of becoming a protein of the past. Baby Boomers have been the primary consumers of fresh pork and they are aging out. Gen Z and Millennials don’t buy fresh pork at the same rate as older generations. The good news is the decline in pork sales is reversible. The pork industry needs to unite around a common goal of making pork relevant to younger consumers.

Following one of the worst years of profitability for pork producers...

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