2024 U.S. Grocery Shopper Trends Series: How Consumers Are Finding Value at the Grocery Store, FMI

Shoppers enjoy food shopping as much as ever, according to the latest annual survey by FMI – The Food Industry Association, conducted by The Hartman Group. The analysis kicking off this 2024 series, U.S. Grocery Shopper Trends: Finding Value, provides a crucial snapshot of consumer behavior and sentiment in the most frequently purchased consumer category amid ongoing concerns about the impact of inflation on the cost of groceries.

While consumer concerns about food inflation persist, FMI’s newly launched U.S. Grocery Shopper Sentiment Index, which accounts...

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