Thrive Market Hires April Lane as Chief Merchandising Officer

Thrive Market, the healthy and sustainable online grocery store, has named April Lane its Chief Merchandiser. Lane brings decades of e-commerce experience to her role and has a significant track record of advancing e-commerce merchandising at scale.

As the Chief Merchandising officer, Lane will be responsible for the site’s merchandising, which spans Food, Home, Health, and Beauty. She will also manage the Food Safety and Quality (FSQA) team, which oversees food quality, safety, and regulatory compliance across all product categories, including both branded and owned brands...

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