New Research Identifies Opportunities for Aligning on Consumer Eating Occasions
Insights revealed today from FMI – The Food Industry Association, Oliver Wyman and Circana demonstrate new opportunities for food industry trading partners to cater to shoppers’ expanding definitions of value. The research, Finding Growth for Food & Beverage at Retail: Winning Eating Occasions throughout the Day, supports go-to-market strategies and ways in which grocers can attract more shopper relevance regarding needs, experiences, tastes, rewards, health – and especially convenience.
Mark Baum, senior vice president of industry relations and chief collaboration officer, FMI said, “The research showcases how food and...
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