Circana Research Reveals 79% of Americans Will Celebrate Thanksgiving with Their Usual Traditions

Circana™, the leading advisor on the complexity of consumer behavior, today released its first Thanksgiving Tracker, offering vital insights into anticipated consumer behavior and purchasing trends for 2023 and looking back at similar trends from 2022. This comprehensive analysis will enable manufacturers, retailers and media organizations to make more informed decisions about merchandising and promotions to drive growth and profitability during the Thanksgiving season.

The week prior to and the week of Thanksgiving are critical sales drivers, although consumers also shop early for spot deals...

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