USMEF Partners with Chilean Importer to Grow its Portfolio of U.S. Pork Cuts

To address reduced U.S. pork sales with a major importer in Chile, USMEF South American Representative Jessica Julca worked with the importer to develop a client database to segment its customers based on their purchasing patterns and potential needs.

“El Carnicero used to import several cuts of U.S. pork but with greater availability from competitors, they were down to importing one U.S. cut,” says Julca. “The database contains purchasing data for 211 of its customers and helps them to identify loyal customers and market opportunities...

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